Forming Good Customer Relationship
There are mainly three retention building approaches to form good customer relationships, which we are looking at in this article. […]
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Customer Relationship Management (CRM)
One technological approach designed specially to enable customer service and retention is customer relationship management (CRM).
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Factors influencing consumers Behaviour
The ultimate Factors influencing consumers Behaviour can be examined using a five- part model: the buying-decision process, information, social and
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Situational Influences on Customer’s Behaviour
Situational influences tend to be less significant when the consumer is very loyal to a brand and when the consumer is highly involved in the purchase.
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Psychological Factors influence on Customer
One or more motives within a person activate goal-oriented behaviour. One such behaviour is perception, that is, the collection and
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Social and Group Forces on Consumer Behaviour
And our individual buying decisions, including the needs we experience, the alternatives we consider, and the way in which we evaluate them, are affected by the Social and Group Forces that surround us.
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CONSUMER BUYING BEHAVIOUR
The aim of marketing is to meet and satisfy customers’ needs and wants. The field of consumer behaviour studies how
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TARGET MARKET STRATEGIES
After thoroughly evaluating the different segments, the company can follow one of three target market strategies: market aggregation, single-segment concentration, or multiple segments targeting
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SEGMENTING INDUSTRIAL MARKETS
Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, benefits sought, and usage rate.
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Segmenting Consumer Market
In this article, we shall examine the major geographic, demographic, psychographic and behaviouristic variables used in segmenting consumer markets
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AN OVERVIEW OF MARKETS AND TARGET MARKET
A market is the collection of people or organizations with (a) needs to satisfy (b) money to spend, and (c)
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Annual Marketing Plan in Business
Annual marketing plan is the master blueprint for a year’s marketing activity for a specified organizational division or major product. It is usually a written document.
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