Situational influences tend to be less significant when the consumer is very loyal to a brand and when the consumer is highly involved in the purchase.
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One or more motives within a person activate goal-oriented behaviour. One such behaviour is perception, that is, the collection and processing of information. Other important Psychological Factors influence on Customer‘s decisions include learning, attitude formation, personality and self-concept. MOTIVATION — THE STARTING POINT To understand why consumers behave as they do we must first ask
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The aim of marketing is to meet and satisfy customers’ needs and wants. The field of consumer behaviour studies how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. Understanding consumer behaviour and “knowing customers” are never simple. Customers may say one thing but
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In this article, we shall examine the major geographic, demographic, psychographic and behaviouristic variables used in segmenting consumer markets
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