Segmenting Consumer Market
In this article, we shall examine the major geographic, demographic, psychographic and behaviouristic variables used in segmenting consumer markets
AN OVERVIEW OF MARKETS AND TARGET MARKET
A market is the collection of people or organizations with (a) needs to satisfy (b) money to spend, and (c)
Annual Marketing Plan in Business
Annual marketing plan is the master blueprint for a year’s marketing activity for a specified organizational division or major product. It is usually a written document.
THE STRATEGIC MARKETING PLANNING PROCESS
marketing planning process is a five-step process that assesses current performance; establishes specific marketing objectives;
STRATEGIC MARKETING PLANNING
Companies that adopt the marketing concept realize that marketing efforts are more successful when they are carefully planned. Strategic marketing
THE MARKETING MIX: CONTROLLABLE MARKETING VARIABLES
The second set of forces that make marketing an endlessly changing activity is put in motion by individual enterprises when
THE MARKETING MIX: CONTROLLABLE MARKETING VARIABLES Read More »
Explore the 2 Major Marketing Forces
A company’s marketing system often operates within the framework of marketing forces, which constitutes the system’s environment.
ANALYSIS OF THE MARKETING ENVIRONMENT
Every move a marketer makes is affected by, and has some effect on his marketing environment. This could happen on
Marketing Management Philosophies
Marketing management involves carrying out tasks to achieve desired exchanges with the target market. The question then is, what philosophy do we use to guide these marketing effects?
MARKETING AND DEMAND MANAGEMENT
Introduction Marketing and demand management can be defined as the analysis, planning, implementation, and control of programmes designed to create,
7 Marketing Functions Classifications
Marketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple
THE BUILDING BLOCKS OF MARKETING
We may view marketing generally as resting on six inter-connected platforms. These are the building blocks of marketing, which are: