Computer Virus
Introduction The world of computers and Information Technology is going through an era of electronic terrorism, in the form of […]
Performance Appraisal. The Concept
Since organisations are run by people, the performance of organisations, therefore, is dependent on the sum total of the performance
NEW PRODUCT DEVELOPMENT
INTRODUCTION In our previous discussions, a product was defined as anything that can be offered to a market for
Fundamental Product Concepts
This article introduces you to fundamental product concepts, beginning with a broad definition of “product”. After this, we will see
Theories of Business Ethics
This article examines three theories of business ethics. There are a good number of theories in Business ethics, but here
Shortcomings of BCG portfolio evaluation
There are many shortcomings that are associated with BCG portfolio evaluation. These observed weaknesses of BCG created the obvious need
Introduction to Strategy Evaluation
INTRODUCTION This article deals essentially with strategy evaluation. The need for evaluation of strategies being adopted is properly set out.
The Concept Business market
The business market consists of organizations that buy goods and services to produce other goods and services, to resell to
SEGMENTING INDUSTRIAL MARKETS
Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, benefits sought, and usage rate.
AN OVERVIEW OF MARKETS AND TARGET MARKET
A market is the collection of people or organizations with (a) needs to satisfy (b) money to spend, and (c)
Annual Marketing Plan in Business
Annual marketing plan is the master blueprint for a year’s marketing activity for a specified organizational division or major product. It is usually a written document.
STRATEGIC MARKETING PLANNING
Companies that adopt the marketing concept realize that marketing efforts are more successful when they are carefully planned. Strategic marketing