Introduction The world of computers and Information Technology is going through an era of electronic terrorism, in the form of virus. It is a problem that is potentially so dangerous that it threatens the proper functioning of the computer system in today’s information age. In this article, we would discuss the evolution of the virus, […]
Since organisations are run by people, the performance of organisations, therefore, is dependent on the sum total of the performance of individual members. According to Peter Drucker, ‘an organisation is like a tune; it is not constituted by individual sounds but by their syntheses. The success of organisations, therefore, depends on the ability to measure
Performance Appraisal. The Concept Read More »
INTRODUCTION In our previous discussions, a product was defined as anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. In this regard, a product might be said to include physical objects, services, persons, places, organisations, and ideas. In addition, every product should
NEW PRODUCT DEVELOPMENT Read More »
This article introduces you to fundamental product concepts, beginning with a broad definition of “product”. After this, we will see how marketers classify the products they deal with and, this is usually a vital step in designing your marketing strategy. The unit also takes you through the elements that make up a product. THE MEANING
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This article examines three theories of business ethics. There are a good number of theories in Business ethics, but here we shall focus our attention on the major three of them. Stakeholder Theory The stakeholder theory of the firm is used as a basis to analyze those groups to whom the firm should be responsible.
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There are many shortcomings that are associated with BCG portfolio evaluation. These observed weaknesses of BCG created the obvious need for more probing techniques of business strategy evaluation. Other approaches include General Electric Motor (GE) approach and the life cycle matrix approaches, which take care of some of BCG”s weaknesses. BCG portfolio evaluation The Need
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INTRODUCTION This article deals essentially with strategy evaluation. The need for evaluation of strategies being adopted is properly set out. Evaluation is necessary especially for corrective adjustment. A good strategy may also need improvement since no condition or situation is permanent. There are many approaches to strategy evaluation as will be seen in this
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The business market consists of organizations that buy goods and services to produce other goods and services, to resell to other business users or consumers, or to conduct the organization’s operations. It is an extremely large and complex market spanning a wide variety of business users that buy a board array of business goods and
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Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, benefits sought, and usage rate.
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A market is the collection of people or organizations with (a) needs to satisfy (b) money to spend, and (c) the willingness to spend it. You should however understand that, within a total market, there is usually some differences among the buyers. For instance, not all consumers who own cars want to buy Peugeot brands,
AN OVERVIEW OF MARKETS AND TARGET MARKET Read More »
Annual marketing plan is the master blueprint for a year’s marketing activity for a specified organizational division or major product. It is usually a written document.
Annual Marketing Plan in Business Read More »
Companies that adopt the marketing concept realize that marketing efforts are more successful when they are carefully planned. Strategic marketing planning is the process of examining a company’s market opportunities, allocating resources to capitalize on those opportunities, and predicting market and financial performance that is likely to occur. From this definition, you should understand that
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