Cynthia Sikana

PSYCHOLOGY AS THE STUDY OF OBSERVABLE BEHAVIOR IN THE LIGHT OF CLASSICAL CONDITIONING, OPERANT CONDITIONING AND HUMANISTIC THEORY

Educational Psychology /

 PSYCHOLOGY AS THE OBSERVABLE BEHAVIOR IN THE LIGHT OF CLASSICAL CONDITIONING, OPERANT CONDITIONING AND HUMANISTIC THEORY By Levinson 1.0  INTRODUCTION Many people do not know that psychology is describe as the study of observable behavior by some scholars in their theories. As teachers, it is very imperative to discuss and understand this observable behaviour if we […]

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Psychoanalytic Theory on Career Choice

Psychoanalytic Theory of Career Choice – 5 Factors

Guidance and Counselling /

 The psychoanalytic theory views career choice in terms of the individual and how he/she operates in isolation in the choice of his career. Basically, the system of psychoanalysis involves the mechanism of sublimation which provides an acceptable way for an individual to release portions of his psychic energies that would be unacceptable to society if

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Factors influencing consumers Behaviour

Factors influencing consumers Behaviour

Marketing /

The ultimate Factors influencing consumers Behaviour can be examined using a five- part model: the buying-decision process, information, social and group forces, psychological forces and situational factors. The buying decision process is composed of six stages consumers go through in making purchases The stages are needed recognition, choice of involvement level, identification of alternatives, evaluation

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MARKETING AND DEMAND MANAGEMENT

MARKETING AND DEMAND MANAGEMENT

Marketing /

Introduction  Marketing and demand management can be defined as the analysis, planning, implementation, and control of programmes designed to create, build, and maintain beneficial exchanges with target buyers for the purpose of achieving organisational objectives.  The common impression people often have of the marketing manager is to stimulate demand for the company’s products. This is

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