After thoroughly evaluating the different segments, the company can follow one of three target market strategies: market aggregation, single-segment concentration, or multiple segments targeting
TARGET MARKET STRATEGIES Read More »
Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, benefits sought, and usage rate.
SEGMENTING INDUSTRIAL MARKETS Read More »
In this article, we shall examine the major geographic, demographic, psychographic and behaviouristic variables used in segmenting consumer markets
Segmenting Consumer Market Read More »
A market is the collection of people or organizations with (a) needs to satisfy (b) money to spend, and (c)
AN OVERVIEW OF MARKETS AND TARGET MARKET Read More »
Companies that adopt the marketing concept realize that marketing efforts are more successful when they are carefully planned. Strategic marketing
STRATEGIC MARKETING PLANNING Read More »
The second set of forces that make marketing an endlessly changing activity is put in motionMotion is the act of
THE MARKETING MIX: CONTROLLABLE MARKETING VARIABLES Read More »
A company’s marketing system often operates within the framework of marketing forces, which constitutes the system’s environment.
Explore the 2 Major Marketing Forces Read More »
Every move a marketer makes is affected by, and has some effect on his marketing environment. This could happen on
ANALYSIS OF THE MARKETING ENVIRONMENT Read More »
Marketing management involves carrying out tasks to achieve desired exchanges with the target market. The question then is, what philosophy do we use to guide these marketing effects?
Marketing Management Philosophies Read More »
Marketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple
7 Marketing Functions Classifications Read More »
We may view marketing generally as resting on six inter-connected platforms. These are the building blocks of marketing, which are:
THE BUILDING BLOCKS OF MARKETING Read More »
The economic system of any given society is made up of three basic elements. These are production, marketing and consumption.
INTRODUCTION TO MARKETING Read More »
