TARGET MARKET STRATEGIES
After thoroughly evaluating the different segments, the company can follow one of three target market strategies: market aggregation, single-segment concentration, or multiple segments targeting
Principles of Marketing
SEGMENTING INDUSTRIAL MARKETS
Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, benefits sought, and usage rate.
Segmenting Consumer Market
In this article, we shall examine the major geographic, demographic, psychographic and behaviouristic variables used in segmenting consumer markets
AN OVERVIEW OF MARKETS AND TARGET MARKET
A market is the collection of people or organizations with (a) needs to satisfy (b) money to spend, and (c)
STRATEGIC MARKETING PLANNING
Companies that adopt the marketing concept realize that marketing efforts are more successful when they are carefully planned. Strategic marketing
THE MARKETING MIX: CONTROLLABLE MARKETING VARIABLES
The second set of forces that make marketing an endlessly changing activity is put in motionMotion is the act of
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Explore the 2 Major Marketing Forces
A company’s marketing system often operates within the framework of marketing forces, which constitutes the system’s environment.
ANALYSIS OF THE MARKETING ENVIRONMENT
Every move a marketer makes is affected by, and has some effect on his marketing environment. This could happen on
Marketing Management Philosophies
Marketing management involves carrying out tasks to achieve desired exchanges with the target market. The question then is, what philosophy do we use to guide these marketing effects?
7 Marketing Functions Classifications
Marketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple
THE BUILDING BLOCKS OF MARKETING
We may view marketing generally as resting on six inter-connected platforms. These are the building blocks of marketing, which are:
INTRODUCTION TO MARKETING
The economic system of any given society is made up of three basic elements. These are production, marketing and consumption.
