SEGMENTING INDUSTRIAL MARKETS
Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, benefits sought, and usage rate.
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Marketing
Segmenting Consumer Market
In this article, we shall examine the major geographic, demographic, psychographic and behaviouristic variables used in segmenting consumer markets
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AN OVERVIEW OF MARKETS AND TARGET MARKET
A market is the collection of people or organizations with (a) needs to satisfy (b) money to spend, and (c)
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Annual Marketing Plan in Business
Annual marketing plan is the master blueprint for a year’s marketing activity for a specified organizational division or major product. It is usually a written document.
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THE STRATEGIC MARKETING PLANNING PROCESS
marketing planning process is a five-step process that assesses current performance; establishes specific marketing objectives;
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STRATEGIC MARKETING PLANNING
Companies that adopt the marketing concept realize that marketing efforts are more successful when they are carefully planned. Strategic marketing
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THE MARKETING MIX: CONTROLLABLE MARKETING VARIABLES
The second set of forces that make marketing an endlessly changing activity is put in motionMotion is the act of
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Explore the 2 Major Marketing Forces
A company’s marketing system often operates within the framework of marketing forces, which constitutes the system’s environment.
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ANALYSIS OF THE MARKETING ENVIRONMENT
Every move a marketer makes is affected by, and has some effect on his marketing environment. This could happen on
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Marketing Management Philosophies
Marketing management involves carrying out tasks to achieve desired exchanges with the target market. The question then is, what philosophy do we use to guide these marketing effects?
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MARKETING AND DEMAND MANAGEMENT
Introduction Marketing and demand management can be defined as the analysis, planning, implementation, and control of programmes designed to create,
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7 Marketing Functions Classifications
Marketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple
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