The Concept Business market
The business market consists of organizations that buy goods and services to produce other goods and services, to resell to […]
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Marketing
The Factors affecting Business Marketing Demand
The Factors affecting Business Marketing Demand for business products are: (i) the number of potential business users; (i ) their
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4 CHARACTERISTICS OF BUSINESS MARKET DEMAND
There are basically four characteristics of business market demand which differentiate the business market from the consumer market:
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NATURE AND SCOPE OF THE BUSINESS MARKET
The scope of the business market consists of all business users, organizations that buy goods and services for one of the following purposes
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Forming Good Customer Relationship
There are mainly three retention building approaches to form good customer relationships, which we are looking at in this article.
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Customer Relationship Management (CRM)
One technological approach designed specially to enable customer service and retention is customer relationship management (CRM).
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Factors influencing consumers Behaviour
The ultimate Factors influencing consumers Behaviour can be examined using a five- part model: the buying-decision process, information, social and
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Situational Influences on Customer’s Behaviour
Situational influences tend to be less significant when the consumer is very loyal to a brand and when the consumer is highly involved in the purchase.
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Psychological Factors influence on Customer
One or more motives within a person activate goal-oriented behaviour. One such behaviour is perception, that is, the collection and
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Social and Group Forces on Consumer Behaviour
And our individual buying decisions, including the needs we experience, the alternatives we consider, and the way in which we evaluate them, are affected by the Social and Group Forces that surround us.
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CONSUMER BUYING BEHAVIOUR
The aim of marketing is to meet and satisfy customers’ needs and wants. The field of consumer behaviour studies how
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TARGET MARKET STRATEGIES
After thoroughly evaluating the different segments, the company can follow one of three target market strategies: market aggregation, single-segment concentration, or multiple segments targeting
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