Online marketing, also known as internet marketing, web marketing or e-marketing is the marketing or promotion of products or services using the internet as a medium.
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Sports Marketing is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sports through sports.
Marketing of services is conducted in the same way as tangible goods. In practice, however, the characteristics that differentiate services from goods lead to different marketing programmes
MARKETING OF SERVICES. 7 MAJOR POINTS Read More »
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and demand, competition, and other environmental elements.
EXTERNAL FACTORS AFFECTING PRICING DECISIONS Read More »
In this article, we shall be covering the role of price and pricing decision in the marketing mix, for instance, what price is, how it can be used, and how it is set relative to such factors as product costs, market demand
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Generally, ideas can come from a variety of sources, it is however desirable to establish a formalised approach to generating new-product alternatives. This entails incorporating the firm’s product-development objectives.
THE PRODUCT-DEVELOPMENT PROCESS Read More »
It is very important to clearly state the objective of the product development effort in order to provide direction for
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INTRODUCTION In our previous discussions, a product was defined as anything that can be offered to a market for
NEW PRODUCT DEVELOPMENT Read More »
Several product classification systems have been devised for the efficient marketing of products and services. In the first place, all
PRODUCT CLASSIFICATION Read More »
This article introduces you to fundamental product concepts, beginning with a broad definition of “product”. After this, we will see
Fundamental Product Concepts Read More »
This article examines three theories of business ethics. There are a good number of theories in Business ethics, but here
Theories of Business Ethics Read More »
Most of the ethical issues in businesses are rooted in the fact that political systems, laws, economic development and culture vary significantly from nation to nation.
7 Ethical Issues in Business Read More »
