INTRODUCTION People and machines make up the systems that operate in large and small organisations. The goal or ergonomics is efficient and effective man-machine systems that are based on understanding of human factors as important input in machine and equipment designs. To do this, human capacities and limitations are viewed and built appropriately into the […]
ERGONOMICS. THE CONCEPT Read More »
INTRODUCTION Since work is important component of life and living, people tend to develop different attitudes towards different work aspects. Most mornings we leave our homes set off to work in formal organisations such as banks, schools hospitals, retail shops and informal settings like market places, farms and barbing salons. In the workplace people engage
Since organisations are run by people, the performance of organisations, therefore, is dependent on the sum total of the performance of individual members. According to Peter Drucker, ‘an organisation is like a tune; it is not constituted by individual sounds but by their syntheses. The success of organisations, therefore, depends on the ability to measure
Performance Appraisal. The Concept Read More »
INTRODUCTION Learning is a key and most used tool for individual growth and organisational development. Learning strategies are encapsulated in all training efforts of organisations. Training is a bonafide activity of the human resource department conducted by industrial/organisational or personnel psychologists with the aim of improving employees’ competencies for improved productivity and organisational development. MEANING
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INTRODUCTION Industrial Psychology as a sub-field of Psychology dated to the work of some notable writers such as Hugo Munsterberg, Fredrick Taylor, Eton Mayo, Abraham Maslow and so many others whose works are focused on the issues of man at work, functioning either as individuals or in groups. Our lives as individuals revolve around industries
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INTRODUCTION The staffing function is one of the main activities of Personnel Psychologists in particular and I/O Psychologists and other trained human resource management experts. The gateway to the organisation is via the staffing activities of the human resource department. It is an important job role that incorporates three distinctive activities. MEANING OF RECRUITMENT, SELECTION
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The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a competitive and callous environment. The term, “Guerilla marketing” was coined by Jay Conrad Levinson (1983) in his book, “Guerilla Marketing”,. The term has since entered the popular vocabulary and marketing textbooks. The business environment is
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Online marketing, also known as internet marketing, web marketing or e-marketing is the marketing or promotion of products or services using the internet as a medium.
Fundamentals of Online Marketing. 3 Must-know Points Read More »
Sports Marketing is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sports through sports.
Marketing of services is conducted in the same way as tangible goods. In practice, however, the characteristics that differentiate services from goods lead to different marketing programmes
MARKETING OF SERVICES. 7 MAJOR POINTS Read More »
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and demand, competition, and other environmental elements.
EXTERNAL FACTORS AFFECTING PRICING DECISIONS Read More »
In this article, we shall be covering the role of price and pricing decision in the marketing mix, for instance, what price is, how it can be used, and how it is set relative to such factors as product costs, market demand
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