Meaning of Industrial and Organizational Psychology
INTRODUCTION Industrial or Organizational Psychologyas a sub-field of Psychology dated to the work of some notable writers such as
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The Concept of Staffing
INTRODUCTION The staffing function is one of the main activities of Personnel Psychologists in particular and I/O Psychologists and other
Guerrilla Marketing
The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a
Fundamentals of Online Marketing. 3 Must-know Points
Online marketing, also known as internet marketing, web marketing or e-marketing is the marketing or promotion of products or services using the internet as a medium.
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Sports Marketing
Sports Marketing is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sports through sports.
MARKETING OF SERVICES. 7 MAJOR POINTS
Marketing of services is conducted in the same way as tangible goods. In practice, however, the characteristics that differentiate services from goods lead to different marketing programmes
EXTERNAL FACTORS AFFECTING PRICING DECISIONS
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and demand, competition, and other environmental elements.
Price and Pricing Decisions
In this article, we shall be covering the role of price and pricing decision in the marketing mix, for instance, what price is, how it can be used, and how it is set relative to such factors as product costs, market demand
THE PRODUCT-DEVELOPMENT PROCESS
Generally, ideas can come from a variety of sources, it is however desirable to establish a formalised approach to generating new-product alternatives. This entails incorporating the firm’s product-development objectives.
PRODUCT DEVELOPMENT OBJECTIVES
It is very important to clearly state the objective of the product development effort in order to provide direction for
NEW PRODUCT DEVELOPMENT
INTRODUCTION In our previous discussions, a product was defined as anything that can be offered to a market for
PRODUCT CLASSIFICATION
Several product classification systems have been devised for the efficient marketing of products and services. In the first place, all