INTRODUCTION Industrial or Organizational Psychologyas a sub-field of Psychology dated to the work of some notable writers such as […]
Meaning of Industrial and Organizational Psychology Read More »
INTRODUCTION The staffing function is one of the main activities of Personnel Psychologists in particular and I/O Psychologists and other
The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a
Online marketing, also known as internet marketing, web marketing or e-marketing is the marketing or promotion of products or services using the internet as a medium.
Fundamentals of Online Marketing. 3 Must-know Points Read More »
Sports Marketing is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sports through sports.
Marketing of services is conducted in the same way as tangible goods. In practice, however, the characteristics that differentiate services from goods lead to different marketing programmes
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and demand, competition, and other environmental elements.
In this article, we shall be covering the role of price and pricing decision in the marketing mix, for instance, what price is, how it can be used, and how it is set relative to such factors as product costs, market demand
Generally, ideas can come from a variety of sources, it is however desirable to establish a formalised approach to generating new-product alternatives. This entails incorporating the firm’s product-development objectives.
It is very important to clearly state the objective of the product development effort in order to provide direction for
INTRODUCTION In our previous discussions, a product was defined as anything that can be offered to a market for
Several product classification systems have been devised for the efficient marketing of products and services. In the first place, all