Annual Marketing Plan in Business
Annual marketing plan is the master blueprint for a year’s marketing activity for a specified organizational division or major product. It is usually a written document.
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Strategic Marketing
THE STRATEGIC MARKETING PLANNING PROCESS
marketing planning process is a five-step process that assesses current performance; establishes specific marketing objectives;
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STRATEGIC MARKETING PLANNING
Companies that adopt the marketing concept realize that marketing efforts are more successful when they are carefully planned. Strategic marketing
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ANALYSIS OF THE MARKETING ENVIRONMENT
Every move a marketer makes is affected by, and has some effect on his marketing environment. This could happen on
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MARKETING AND DEMAND MANAGEMENT
Introduction Marketing and demand management can be defined as the analysis, planning, implementation, and control of programmes designed to create,
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7 Marketing Functions Classifications
Marketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple
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THE BUILDING BLOCKS OF MARKETING
We may view marketing generally as resting on six inter-connected platforms. These are the building blocks of marketing, which are:
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INTRODUCTION TO MARKETING
The economic system of any given society is made up of three basic elements. These are production, marketing and consumption.
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