The Concept Business market
The business market consists of organizations that buy goods and services to produce other goods and services, to resell to […]
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Principles of Marketing
The Factors affecting Business Marketing Demand
The Factors affecting Business Marketing Demand for business products are: (i) the number of potential business users; (i ) their
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NATURE AND SCOPE OF THE BUSINESS MARKET
The scope of the business market consists of all business users, organizations that buy goods and services for one of the following purposes
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Customer Relationship Management (CRM)
One technological approach designed specially to enable customer service and retention is customer relationship management (CRM).
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Situational Influences on Customer’s Behaviour
Situational influences tend to be less significant when the consumer is very loyal to a brand and when the consumer is highly involved in the purchase.
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Psychological Factors influence on Customer
One or more motives within a person activate goal-oriented behaviour. One such behaviour is perception, that is, the collection and
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Social and Group Forces on Consumer Behaviour
And our individual buying decisions, including the needs we experience, the alternatives we consider, and the way in which we evaluate them, are affected by the Social and Group Forces that surround us.
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SEGMENTING INDUSTRIAL MARKETS
Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, benefits sought, and usage rate.
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AN OVERVIEW OF MARKETS AND TARGET MARKET
A market is the collection of people or organizations with (a) needs to satisfy (b) money to spend, and (c)
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THE MARKETING MIX: CONTROLLABLE MARKETING VARIABLES
The second set of forces that make marketing an endlessly changing activity is put in motion by individual enterprises when
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