THE MARKETING MIX: CONTROLLABLE MARKETING VARIABLES
The second set of forces that make marketing an endlessly changing activity is put in motion by individual enterprises when […]
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Marketing Strategies
Explore the 2 Major Marketing Forces
A company’s marketing system often operates within the framework of marketing forces, which constitutes the system’s environment.
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Marketing Management Philosophies
Marketing management involves carrying out tasks to achieve desired exchanges with the target market. The question then is, what philosophy do we use to guide these marketing effects?
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