Forming Good Customer Relationship
There are mainly three retention building approaches to form good customer relationships, which we are looking at in this article. […]
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Customer Relations
Factors influencing consumers Behaviour
The ultimate Factors influencing consumers Behaviour can be examined using a five- part model: the buying-decision process, information, social and
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CONSUMER BUYING BEHAVIOUR
The aim of marketing is to meet and satisfy customers’ needs and wants. The field of consumer behaviour studies how
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Segmenting Consumer Market
In this article, we shall examine the major geographic, demographic, psychographic and behaviouristic variables used in segmenting consumer markets
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