Situational influences tend to be less significant when the consumer is very loyal to a brand and when the consumer is highly involved in the purchase.
Situational Influences on Customer’s Behaviour Read More »
One or more motives within a person activate goal-oriented behaviour. One such behaviour is perception, that is, the collection and
Psychological Factors influence on Customer Read More »
The aim of marketing is to meet and satisfy customers’ needs and wants. The field of consumer behaviour studies how
CONSUMER BUYING BEHAVIOUR Read More »
In this article, we shall examine the major geographic, demographic, psychographic and behaviouristic variables used in segmenting consumer markets
Segmenting Consumer Market Read More »
