The business market consists of organizations that buy goods and services to produce other goods and services, to resell to other business users or consumers, or to conduct the organization’s operations.
The Concept Business market Read More »
The scope of the business market consists of all business users, organizations that buy goods and services for one of the following purposes
NATURE AND SCOPE OF THE BUSINESS MARKET Read More »
One technological approach designed specially to enable customer service and retention is customer relationship management (CRM).
Customer Relationship Management (CRM) Read More »
Situational influences tend to be less significant when the consumer is very loyal to a brand and when the consumer is highly involved in the purchase.
Situational Influences on Customer’s Behaviour Read More »
The aim of marketing is to meet and satisfy customers’ needs and wants. The field of consumer behaviour studies how
CONSUMER BUYING BEHAVIOUR Read More »
After thoroughly evaluating the different segments, the company can follow one of three target market strategies: market aggregation, single-segment concentration, or multiple segments targeting
TARGET MARKET STRATEGIES Read More »
marketing planning process is a five-step process that assesses current performance; establishes specific marketing objectives;
THE STRATEGIC MARKETING PLANNING PROCESS Read More »
In this article, we will discuss the meaning of organization and management. We will also attempt to look at
Introduction to Organization and Management in Education Read More »
In this article, we attempt to take you through some fundamental first steps to doing Pragmatics Research.
Introduction to Pragmatics Research Methods Read More »
In an attempt to provide a detailed account of pragmatics strategies in a particular discourse context, it is important to examine how the discourse is structured
PRAGMATICS AND DISCOURSE STRUCTURE Read More »
Arghiri Emmanuel’s theory of unequal exchange, was somehow an analysis of the deteriorating terms of trade for the less developed countries.
Theories of Unequal Exchange Read More »
Dependency development is an area of dependency theory which analyses the export of primary resources from resource-rich but industry-poor countries
Dependency Development Read More »
