Business Strategic Planning
This article talks about strategic planning in an organisation. This was devised by corporate leaders to implement strategies that will […]
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Introduction to Logarithm
The notation is read “the logarithm (or log) base b of x .” The definition of a logarithm indicates that a logarithm is an exponent
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The Concept Business market
The business market consists of organizations that buy goods and services to produce other goods and services, to resell to other business users or consumers, or to conduct the organization’s operations.
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NATURE AND SCOPE OF THE BUSINESS MARKET
The scope of the business market consists of all business users, organizations that buy goods and services for one of the following purposes
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Customer Relationship Management (CRM)
One technological approach designed specially to enable customer service and retention is customer relationship management (CRM).
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Situational Influences on Customer’s Behaviour
Situational influences tend to be less significant when the consumer is very loyal to a brand and when the consumer is highly involved in the purchase.
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CONSUMER BUYING BEHAVIOUR
The aim of marketing is to meet and satisfy customers’ needs and wants. The field of consumer behaviour studies how
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TARGET MARKET STRATEGIES
After thoroughly evaluating the different segments, the company can follow one of three target market strategies: market aggregation, single-segment concentration, or multiple segments targeting
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THE STRATEGIC MARKETING PLANNING PROCESS
marketing planning process is a five-step process that assesses current performance; establishes specific marketing objectives;
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Introduction to Organization and Management in Education
In this article, we will discuss the meaning of organization and management. We will also attempt to look at
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Introduction to Pragmatics Research Methods
In this article, we attempt to take you through some fundamental first steps to doing Pragmatics Research.
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PRAGMATICS AND DISCOURSE STRUCTURE
In an attempt to provide a detailed account of pragmatics strategies in a particular discourse context, it is important to examine how the discourse is structured
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