Generally, ideas can come from a variety of sources, it is however desirable to establish a formalised approach to generating new-product alternatives. This entails incorporating the firm’s product-development objectives.
THE PRODUCT-DEVELOPMENT PROCESS Read More »
This article talks about strategic planning in an organisation. This was devised by corporate leaders to implement strategies that will
Business Strategic Planning Read More »
The notation is read “the logarithm (or log) base b of x .” The definition of a logarithm indicates that a logarithm is an exponent
Introduction to Logarithm Read More »
The business market consists of organizations that buy goods and services to produce other goods and services, to resell to other business users or consumers, or to conduct the organization’s operations.
The Concept Business market Read More »
The scope of the business market consists of all business users, organizations that buy goods and services for one of the following purposes
NATURE AND SCOPE OF THE BUSINESS MARKET Read More »
One technological approach designed specially to enable customer service and retention is customer relationship management (CRM).
Customer Relationship Management (CRM) Read More »
Situational influences tend to be less significant when the consumer is very loyal to a brand and when the consumer is highly involved in the purchase.
Situational Influences on Customer’s Behaviour Read More »
The aim of marketing is to meet and satisfy customers’ needs and wants. The field of consumer behaviour studies how
CONSUMER BUYING BEHAVIOUR Read More »
After thoroughly evaluating the different segments, the company can follow one of three target market strategies: market aggregation, single-segment concentration, or multiple segments targeting
TARGET MARKET STRATEGIES Read More »
marketing planning process is a five-step process that assesses current performance; establishes specific marketing objectives;
THE STRATEGIC MARKETING PLANNING PROCESS Read More »
In this article, we will discuss the meaning of organization and management. We will also attempt to look at
Introduction to Organization and Management in Education Read More »
In this article, we attempt to take you through some fundamental first steps to doing Pragmatics Research.
Introduction to Pragmatics Research Methods Read More »
