Computer Virus
Introduction The world of computers and Information Technology is going through an era of electronic terrorism, in the form of […]
Performance Appraisal. The Concept
Since organisations are run by people, the performance of organisations, therefore, is dependent on the sum total of the performance
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NEW PRODUCT DEVELOPMENT
INTRODUCTION In our previous discussions, a product was defined as anything that can be offered to a market for
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Fundamental Product Concepts
This article introduces you to fundamental product concepts, beginning with a broad definition of “product”. After this, we will see
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Theories of Business Ethics
This article examines three theories of business ethics. There are a good number of theories in Business ethics, but here
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Shortcomings of BCG portfolio evaluation
There are many shortcomings that are associated with BCG portfolio evaluation. These observed weaknesses of BCG created the obvious need
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Introduction to Strategy Evaluation
INTRODUCTION This article deals essentially with strategy evaluation. The need for evaluation of strategies being adopted is properly set out.
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The Concept Business market
The business market consists of organizations that buy goods and services to produce other goods and services, to resell to
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SEGMENTING INDUSTRIAL MARKETS
Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, benefits sought, and usage rate.
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AN OVERVIEW OF MARKETS AND TARGET MARKET
A market is the collection of people or organizations with (a) needs to satisfy (b) money to spend, and (c)
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Annual Marketing Plan in Business
Annual marketing plan is the master blueprint for a year’s marketing activity for a specified organizational division or major product. It is usually a written document.
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STRATEGIC MARKETING PLANNING
Companies that adopt the marketing concept realize that marketing efforts are more successful when they are carefully planned. Strategic marketing
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