Guerrilla Marketing
The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a […]
Fundamentals of Marketing
Fundamentals of Online Marketing. 3 Must-know Points
Online marketing, also known as internet marketing, web marketing or e-marketing is the marketing or promotion of products or services using the internet as a medium.
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Sports Marketing
Sports Marketing is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sports through sports.
MARKETING OF SERVICES. 7 MAJOR POINTS
Marketing of services is conducted in the same way as tangible goods. In practice, however, the characteristics that differentiate services from goods lead to different marketing programmes
EXTERNAL FACTORS AFFECTING PRICING DECISIONS
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and demand, competition, and other environmental elements.
Price and Pricing Decisions
In this article, we shall be covering the role of price and pricing decision in the marketing mix, for instance, what price is, how it can be used, and how it is set relative to such factors as product costs, market demand
THE PRODUCT-DEVELOPMENT PROCESS
Generally, ideas can come from a variety of sources, it is however desirable to establish a formalised approach to generating new-product alternatives. This entails incorporating the firm’s product-development objectives.
PRODUCT DEVELOPMENT OBJECTIVES
It is very important to clearly state the objective of the product development effort in order to provide direction for
NEW PRODUCT DEVELOPMENT
INTRODUCTION In our previous discussions, a product was defined as anything that can be offered to a market for
PRODUCT CLASSIFICATION
Several product classification systems have been devised for the efficient marketing of products and services. In the first place, all
Fundamental Product Concepts
This article introduces you to fundamental product concepts, beginning with a broad definition of “product”. After this, we will see
Theories of Business Ethics
This article examines three theories of business ethics. There are a good number of theories in Business ethics, but here
