Environmental analysis in Management
This article on strategic management course exposes you to the business of industry environmental analysis and diagnosis. The business environment […]
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Fundamental Approach to Strategic Management
The fundamental approach to strategic management should be an integrated one. The approach should bring together various aspects of management
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Reliability and Validity of Measurement in Research
For a statistical measurement to be fully meaningful, they should meet both reliability and validity conditions. Reliability Reliability focuses on
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4 SCALES OF MEASUREMENT IN QUANTITATIVE RESEARCH
The scales of measurement refer to the relationship among the values that are assigned to the attributes for a variable.
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3 Types of interviews in Research
Whatever types of interview conducted, they involve direct personal contact with the participant who is asked to answer questions.
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The Factors affecting Business Marketing Demand
The Factors affecting Business Marketing Demand for business products are: (i) the number of potential business users; (i ) their
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4 CHARACTERISTICS OF BUSINESS MARKET DEMAND
There are basically four characteristics of business market demand which differentiate the business market from the consumer market:
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Forming Good Customer Relationship
There are mainly three retention building approaches to form good customer relationships, which we are looking at in this article.
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Psychological Factors influence on Customer
One or more motives within a person activate goal-oriented behaviour. One such behaviour is perception, that is, the collection and
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Social and Group Forces on Consumer Behaviour
And our individual buying decisions, including the needs we experience, the alternatives we consider, and the way in which we evaluate them, are affected by the Social and Group Forces that surround us.
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THE MARKETING MIX: CONTROLLABLE MARKETING VARIABLES
The second set of forces that make marketing an endlessly changing activity is put in motion by individual enterprises when
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7 Marketing Functions Classifications
Marketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple
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