Sports Marketing
Sports Marketing is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sports through sports.
Business Management
MARKETING OF SERVICES. 7 MAJOR POINTS
Marketing of services is conducted in the same way as tangible goods. In practice, however, the characteristics that differentiate services from goods lead to different marketing programmes
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THE PRODUCT-DEVELOPMENT PROCESS
Generally, ideas can come from a variety of sources, it is however desirable to establish a formalised approach to generating new-product alternatives. This entails incorporating the firm’s product-development objectives.
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15 Types of Strategies in Business Management
This article talks about the different types of strategies that are in use in various organisations for different organisational challenges and to address specific issues
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Environmental analysis in Management
This article on strategic management course exposes you to the business of industry environmental analysis and diagnosis. The business environment
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Fundamental Approach to Strategic Management
The fundamental approach to strategic management should be an integrated one. The approach should bring together various aspects of management
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