Situational influences tend to be less significant when the consumer is very loyal to a brand and when the consumer…
One or more motives within a person activate goal-oriented behaviour. One such behaviour is perception, that is, the collection and…
The aim of marketing is to meet and satisfy customers' needs and wants. The field of consumer behaviour studies how…
In this article, we shall examine the major geographic, demographic, psychographic and behaviouristic variables used in segmenting consumer markets