In this article, we shall examine the major geographic, demographic, psychographic and behaviouristic variables used in segmenting consumer markets
A market is the collection of people or organizations with (a) needs to satisfy (b) money to spend, and (c)…
Annual marketing plan is the master blueprint for a year's marketing activity for a specified organizational division or major product.…
marketing planning process is a five-step process that assesses current performance; establishes specific marketing objectives;
Companies that adopt the marketing concept realize that marketing efforts are more successful when they are carefully planned. Strategic marketing…
The second set of forces that make marketing an endlessly changing activity is put in motion by individual enterprises when…
A company's marketing system often operates within the framework of marketing forces, which constitutes the system's environment.
Every move a marketer makes is affected by, and has some effect on his marketing environment. This could happen on…
Marketing management involves carrying out tasks to achieve desired exchanges with the target market. The question then is, what philosophy…
Introduction Marketing and demand management can be defined as the analysis, planning, implementation, and control of programmes designed to create,…
Marketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple…
We may view marketing generally as resting on six inter-connected platforms. These are the building blocks of marketing, which are:…