Online marketing, also known as internet marketing, web marketing or e-marketing is the marketing or promotion of products or services…
Sports Marketing is a service in which the element promoted can be a physical product or a brand name. The…
Marketing of services is conducted in the same way as tangible goods. In practice, however, the characteristics that differentiate services…
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and demand, competition, and other…
In this article, we shall be covering the role of price and pricing decision in the marketing mix, for instance,…
Generally, ideas can come from a variety of sources, it is however desirable to establish a formalised approach to generating…
It is very important to clearly state the objective of the product development effort in order to provide direction for…
INTRODUCTION In our previous discussions, a product was defined as anything that can be offered to a market for…
Several product classification systems have been devised for the efficient marketing of products and services. In the first place, all…
This article introduces you to fundamental product concepts, beginning with a broad definition of "product". After this, we will see…
This article examines three theories of business ethics. There are a good number of theories in Business ethics, but here…
Most of the ethical issues in businesses are rooted in the fact that political systems, laws, economic development and culture…