Conflict and Negotiation. All you must know
INTRODUCTION Conflict is endemic in organisational life because of the complications of diversity, culture, ideology, individual and group differences and […]
ERGONOMICS. THE CONCEPT
INTRODUCTION People and machines make up the systems that operate in large and small organisations. The goal or ergonomics is
ATTITUDE AND WORK
INTRODUCTION Since work is important component of life and living, people tend to develop different attitudes towards different work aspects.
LEARNING AND TRAINING
INTRODUCTION Learning is a key and most used tool for individual growth and organisational development. Learning strategies are encapsulated in
Meaning of Industrial and Organizational Psychology
INTRODUCTION Industrial or Organizational Psychologyas a sub-field of Psychology dated to the work of some notable writers such as
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The Concept of Staffing
INTRODUCTION The staffing function is one of the main activities of Personnel Psychologists in particular and I/O Psychologists and other
Guerrilla Marketing
The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a
Fundamentals of Online Marketing. 3 Must-know Points
Online marketing, also known as internet marketing, web marketing or e-marketing is the marketing or promotion of products or services using the internet as a medium.
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Sports Marketing
Sports Marketing is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote the sport or to promote something other than sports through sports.
MARKETING OF SERVICES. 7 MAJOR POINTS
Marketing of services is conducted in the same way as tangible goods. In practice, however, the characteristics that differentiate services from goods lead to different marketing programmes
EXTERNAL FACTORS AFFECTING PRICING DECISIONS
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and demand, competition, and other environmental elements.
Price and Pricing Decisions
In this article, we shall be covering the role of price and pricing decision in the marketing mix, for instance, what price is, how it can be used, and how it is set relative to such factors as product costs, market demand