The business market consists of organizations that buy goods and services to produce other goods and services, to resell to…
The Factors affecting Business Marketing Demand for business products are: (i) the number of potential business users; (i ) their…
The scope of the business market consists of all business users, organizations that buy goods and services for one of…
One technological approach designed specially to enable customer service and retention is customer relationship management (CRM).
Situational influences tend to be less significant when the consumer is very loyal to a brand and when the consumer…
One or more motives within a person activate goal-oriented behaviour. One such behaviour is perception, that is, the collection and…
And our individual buying decisions, including the needs we experience, the alternatives we consider, and the way in which we…
Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, benefits sought, and usage…
A market is the collection of people or organizations with (a) needs to satisfy (b) money to spend, and (c)…
The second set of forces that make marketing an endlessly changing activity is put in motion by individual enterprises when…