There are mainly three retention building approaches to form good customer relationships, which we are looking at in this article.…
The ultimate Factors influencing consumers Behaviour can be examined using a five- part model: the buying-decision process, information, social and…
The aim of marketing is to meet and satisfy customers' needs and wants. The field of consumer behaviour studies how…
In this article, we shall examine the major geographic, demographic, psychographic and behaviouristic variables used in segmenting consumer markets