Sports Marketing is a service in which the element promoted can be a physical product or a brand name. The…
Marketing of services is conducted in the same way as tangible goods. In practice, however, the characteristics that differentiate services…
Generally, ideas can come from a variety of sources, it is however desirable to establish a formalised approach to generating…
This article talks about the different types of strategies that are in use in various organisations for different organisational challenges…
This article on strategic management course exposes you to the business of industry environmental analysis and diagnosis. The business environment…
The fundamental approach to strategic management should be an integrated one. The approach should bring together various aspects of management…