After thoroughly evaluating the different segments, the company can follow one of three target market strategies: market aggregation, single-segment concentration,…
Industrial markets can be segmented into some variables employed in consumer market segmentation. Such variables include geographic, benefits sought, and usage…
In this article, we shall examine the major geographic, demographic, psychographic and behaviouristic variables used in segmenting consumer markets
A market is the collection of people or organizations with (a) needs to satisfy (b) money to spend, and (c)…
Companies that adopt the marketing concept realize that marketing efforts are more successful when they are carefully planned. Strategic marketing…
The second set of forces that make marketing an endlessly changing activity is put in motion by individual enterprises when…
A company's marketing system often operates within the framework of marketing forces, which constitutes the system's environment.
Every move a marketer makes is affected by, and has some effect on his marketing environment. This could happen on…
Marketing management involves carrying out tasks to achieve desired exchanges with the target market. The question then is, what philosophy…
Marketing is made up of a number of activities known as marketing functions. Ordinarily, identifying these functions might look simple…