Marketing

The Concept Business market

The business market consists of organizations that buy goods and services to produce other goods and services, to resell to…

3 years ago

The Factors affecting Business Marketing Demand

 The Factors affecting Business Marketing Demand for business products are: (i) the number of potential business users; (i ) their…

3 years ago

4 CHARACTERISTICS OF BUSINESS MARKET DEMAND

There are basically four characteristics of business market demand which differentiate the business market from the consumer market:

3 years ago

NATURE AND SCOPE OF THE BUSINESS MARKET

 The scope of the business market consists of all business users, organizations that buy goods and services for one of…

3 years ago

Forming Good Customer Relationship

There are mainly three retention building approaches to form good customer relationships, which we are looking at in this article.…

3 years ago

Customer Relationship Management (CRM)

One technological approach designed specially to enable customer service and retention is customer relationship management (CRM).

3 years ago

Factors influencing consumers Behaviour

The ultimate Factors influencing consumers Behaviour can be examined using a five- part model: the buying-decision process, information, social and…

3 years ago

Situational Influences on Customer’s Behaviour

Situational influences tend to be less significant when the consumer is very loyal to a brand and when the consumer…

3 years ago

Psychological Factors influence on Customer

One or more motives within a person activate goal-oriented behaviour. One such behaviour is perception, that is, the collection and…

3 years ago

Social and Group Forces on Consumer Behaviour

And our individual buying decisions, including the needs we experience, the alternatives we consider, and the way in which we…

3 years ago