INTRODUCTION Conflict is endemic in organisational life because of the complications of diversity, culture, ideology, individual and group differences and…
INTRODUCTION People and machines make up the systems that operate in large and small organisations. The goal or ergonomics is…
INTRODUCTION Since work is important component of life and living, people tend to develop different attitudes towards different work aspects.…
INTRODUCTION Learning is a key and most used tool for individual growth and organisational development. Learning strategies are encapsulated in…
INTRODUCTION Industrial or Organizational Psychologyas a sub-field of Psychology dated to the work of some notable writers such as…
INTRODUCTION The staffing function is one of the main activities of Personnel Psychologists in particular and I/O Psychologists and other…
The term Guerilla marketing is easily traced to guerilla warfare which utilizes unusual tactics to achieve a goal in a…
Online marketing, also known as internet marketing, web marketing or e-marketing is the marketing or promotion of products or services…
Sports Marketing is a service in which the element promoted can be a physical product or a brand name. The…
Marketing of services is conducted in the same way as tangible goods. In practice, however, the characteristics that differentiate services…
Apart from factors within a company, external factors affecting pricing decisions in a firm also include the nature of the market and demand, competition, and other…
In this article, we shall be covering the role of price and pricing decision in the marketing mix, for instance,…