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Business Strategic Planning

 This article talks about strategic planning in an organisation. This was devised by corporate leaders to implement strategies that will…

3 years ago

Introduction to Logarithm

The notation  is read “the logarithm (or log) base b of x .” The definition of a logarithm indicates that…

3 years ago

The Concept Business market

The business market consists of organizations that buy goods and services to produce other goods and services, to resell to other…

3 years ago

NATURE AND SCOPE OF THE BUSINESS MARKET

 The scope of the business market consists of all business users, organizations that buy goods and services for one of…

3 years ago

Customer Relationship Management (CRM)

One technological approach designed specially to enable customer service and retention is customer relationship management (CRM).

3 years ago

Situational Influences on Customer’s Behaviour

Situational influences tend to be less significant when the consumer is very loyal to a brand and when the consumer…

3 years ago

CONSUMER BUYING BEHAVIOUR

The aim of marketing is to meet and satisfy customers' needs and wants. The field of consumer behaviour studies how…

3 years ago

TARGET MARKET STRATEGIES

After thoroughly evaluating the different segments, the company can follow one of three target market strategies: market aggregation, single-segment concentration,…

3 years ago

THE STRATEGIC MARKETING PLANNING PROCESS

marketing planning process is a five-step process that assesses current performance; establishes specific marketing objectives;

3 years ago

Introduction to Organization and Management in Education

  In this article, we will discuss the meaning of organization and management. We will also attempt to look at…

3 years ago

Introduction to Pragmatics Research Methods

In this article, we attempt to take you through some fundamental first steps to doing Pragmatics Research.

3 years ago

PRAGMATICS AND DISCOURSE STRUCTURE

In an attempt to provide a detailed account of pragmatics strategies in a particular discourse context, it is important to…

3 years ago